Yoplait campaign encourages healthier lifestyles for African-American women
In an effort to encourage African-American women to take charge of their health by making beneficial food and lifestyle choices, Yoplait is teaming up with actress and singer Tisha Campbell Martin to roll out a new campaign, Yoplait Today. The campaign, designed to encourage women to embrace a new year and a new self, will include Campbell Martin in radio spots and print and digital advertisements as part of a partnership with Essence.com. In addition to the advertisements, Campbell Martin will also contribute weekly blogs to a special online community at Essence.com through February, updating readers on practical ways to incorporate the health & wellness theme into their own lives.
On January 22, a one-day health & wellness event presented along with Radio One in Atlanta will take place at the Riverdale Town Center in Riverdale, Ga., from noon to 5 p.m. Featuring Tisha Campbell Martin, the event will provide attendees useful information on healthy living via panel discussions and fitness demonstrations, while being able to enjoy Yoplait Light yogurt samples. The event is to further drive the Yoplait Today message of making little changes today that can improve your overall health and wellness tomorrow.
“I’m so excited to be a part of this campaign with Yoplait,” says Campbell Martin. “Many African-American women tend to juggle a lot at once, so we put off taking care of ourselves until tomorrow. That’s why I support the idea that the best time to make our health a priority is today. The small manageable changes make all the difference.”
”Addressing the needs of our consumers is important to us and we hope this program will resonate and spark a positive difference in the health and wellness of African-American women,” said Laura Eisen, Marketing Manager with General Mills, the brand that produces Yoplait. “In addition, with 60% of women not getting the calcium they need, it’s especially necessary to encourage small but impactful lifestyle changes today for the long-term.”
Yoplait yogurts are available nationwide in a range of products, including Yoplait Light, Yoplait Original, and Yoplait Greek. They can also be used as ingredients in recipes for a variety of dishes. All Yoplait yogurts have live and active cultures and are made from cows not treated with rBST, making them easier to digest for those with lactose intolerance. Tisha is also a client at SBI Agency which stands for Speakers Bureau Institute, a subsidiary of RKD Music & Talent Management. The agency that focuses on bringing the entertainment to the industry. She is currently available for speaking opportunities.
For more information, visit http://www.yoplait.com/yoplaittoday. And, to find some recipes featuring Yoplait yogurts, visit http://www.eatbetteramerica.com. Consumers are also encouraged join in the discussions on Essence.com’s online community at http://community.essence.com/
Every day the youth in our community are exposed to many issues such as drugs, crime, violence and more. These issues have a major impact on the everyday lifestyle of the youth. Many music artists and rappers are sending out contrary messages. Christian Hip Hop Rapper Dooney da Priest is educating, building and attacking those messages the youth are exposed to. His hit single “Pull Your Pants Up” sparked major buzz in the city of Dallas and landed him on the Dr. Phil Show also featuring guests Rev. Al Sharpton, Mayor of Dallas and the Ying Yang Twins.
“I think it’s important for people to know that I didn’t choose the Hip Hop culture or Hip Hop music; it chose me due to its influential force in the neighborhoods I grew up in. Everything from break-dancing to rap music was in my daily life as a teen. My most important reason for my creativity as an artist is to overcome the stereo-type of Hip Hop used to promote drugs, glorify the life of a drug dealer, alcohol use/abuse, sexual immorality, guns and/or gang violence. My Message and heart’s desire is to inspire, educate, and elevate others in a positive way through music.” Dooney da Priest
Our hope is that you would allow us to show the influence that society has on the youth by joining us on the ‘Pull Your Pants Up Tour’, where the youth are educated on how to present themselves in society and hopefully learn to reverse the negative messages. The new single “Pull Em Up” will release Jan. 25th everywhere online. Dooney da Priest is a client of RKD Music Management.
Always a myth of those top artists who sound so good in the studio. The mics are set just right, the vocals are tuned to a T and that record just goes on and on being so perfect. But have you actually been frustrated when you get to a concert and the artist just doesn’t match well with their studio masterpiece?
We know just about everyone can sing nowadays. It’s like there is something in the water, because people of all races have just been blowing the industry out of the park with their voices. But what really goes on behind closed doors in those sound proof studios? Can a studio singer really take what they deliver in the studio and actually deliver it on stage? Some would argue that a few of these mega starts are phenomenal singers. Yes, in the studio they are. On stage, we’ve seen it happen and some do get away with lip singing. But when you actually hear a singer on stage blow and take it to the max, it just gives you goose bumps.
One person says that Mary J. Blige is that person who brings up a notch on her live shows. She can blow and others say it depends on the singer. It depends on what they can do and who they are. What experience they already have and are they seasoned in this profession. You decide.
Phenomenal vocalist Tonya Baker starts the year off with a New Single, A New Album and a New Tour. The Psalmist & Songwriter conducted her Live Recording on last summer to show the world that she was ready to produce live worship music. Well, with hits like “Miracles” and “This is How We Love”, you’ll see why this breathtaking performer has what it takes to spark America. Partnering up on this live project is none other than Myron Butler as Producer. Myron speaks highly of Tonya and shares that he is excited to be working alongside of a long overdue talent like Tonya Baker.
The live recording was a packed house and attracted fans from all across the states: Birmingham, Atlanta, Los Angeles, Dallas, Cincinnati and many more places. All the fans who came out to support were all amazing and we couldn’t have done it without you. Thanks for all your support of Tonya Baker.
Tonya is currently signed to Kingdom Records/Universal Christian Music Group. Her management company RKD Music Management is excited to be apart of this amazing journey working with Tonya Baker and looks forward to the new opportunities ahead.