BEYONCÉ Drops Surprise “Visual Album” via iTunes

beyonceParkwood Entertainment/Columbia Records — The fifth solo studio album from Beyoncé is now available worldwide, exclusively on the iTunes Store (www.iTunes.com/beyonce). The self-titled set is the artist’s first visual album. BEYONCÉ is infused with 14 new songs and 17 visually stunning, provocative videos shot around the world from Houston to New York City to Paris, and Sydney to Rio de Janeiro, all before the album’s release.

“I see music,” says Beyoncé about her decision to create a visual album. “It’s more than just what I hear. When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.”

That the album is available on the day the world is learning about its release is an unprecedented strategic move by the artist to deliver music and visual content directly to her fans when she wants to and how she wants to, with no filter. This unique approach allows music fans to be the first to listen, view, engage and form their own opinions void of any middleman. In the age of social media and an insatiable appetite for direct communication, this is the answer to the question asked over and over again, when is Beyoncé’s next album coming?

“I didn’t want to release my music the way I’ve done it,” she states. “I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”

Stripped of gimmicks, teasers and marketing campaigns, this project is truly about art before hype. Starting now, BEYONCÉ is available globally and exclusively on the iTunes Store (www.itunes.com/beyonce). For an artist who has been the target of leaks, this is a fully designed preventative plan. The album will be offered as a cohesive body of work with every song and every video available all at once for one single purchase.

While not a concept album, the record is designed to be consumed as a comprehensive audio/visual piece from top to bottom. The antithesis of making singles, the visual album is a non-linear journey through the thoughts and visions of Beyoncé. Manufacturing of physical albums begins today and the double disc CD/DVD will be available at retail in time for the holidays. Facebook exclusively premieres Part One of “Self-Titled,” a mini doc feature that gives a glimpse into the entire project.

It details her mind-set and artistic vision throughout the making of BEYONCÉ. By embracing an ever-evolving digital landscape, she creates an innovative, fully immersive, multiplatform experience for the first visual album of her career, completely changing the way her fans will consume music. Not one to stand on past achievements, this is an artist who thrives on evolving, challenging herself and raising the bar. This creative process gave Beyoncé power over her music and provided an opportunity to control how the music is heard. She is not playing by the rules and breaking what is expected, preferring to put music out as an entire body of work.

Beyoncé, wearing multiple hats as writer, producer and director, put together a genius team of artists, songwriters, producers and video directors for her visual album that include JAY Z, Timbaland, Justin Timberlake, Pharrell Williams, Drake, The Dream, Sia, Ryan Tedder, Miguel, Frank Ocean, Hit Boy, Ammo, Boots, Detail, Jake Nava, Hype Williams, Terry Richardson, Melina Matsoukas, Jonas Akerlund, Ricky Saiz, Pierre Debusschere, @lilinternet, Noah “40″ Shebib, Francesco Carrozzini, Caroline Polachek, Ed Burke, Bill Kirstein and Todd Tourso.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s